Nike has taken a significant step towards inclusivity in retail by introducing curvy mannequins, marking a shift in how athletic gear is represented. Historically, mannequins have often depicted an unrealistic, narrow body type, but Nike is challenging this norm. Their flagship store in London has unveiled these new mannequins alongside a broader range of plus-size offerings, as highlighted by CNN. This initiative builds on their 2017 launch of a plus-size collection, which is now expanding to include yoga apparel in sizes up to 2XL.
Celebrating Diversity in Sports
In a statement, Nike emphasized their commitment to celebrating diversity in sports, stating that the new retail space will feature not only local elite and grassroots athletes but also plus-size and para-sport mannequins for the first time. The company hopes that these initiatives will motivate women of all body shapes to engage in athletic pursuits. Sarah Jameson, general manager and vice president of Nike’s Europe, Middle East, and Africa division, noted that the redesigned store reflects Nike’s dedication to inspiring and supporting female athletes.
Collaborations with Influencers
Additionally, Nike has collaborated with influencers like Mia Collins, Anna White, and Tara Lee for their plus-size line, which has received positive feedback for its comfort and style. Tara even shared on social media that the workout pants stand out for their fit, avoiding the common issue of rolling or slipping often associated with plus-size clothing.
A Call for Inclusive Designs
In 2018, a group of notable plus-size women, including Tara, wrote an open letter to retailers urging them to prioritize inclusive designs. “I really wish this letter wasn’t necessary,” they expressed. “I just want a wardrobe as good as my friends who wear smaller sizes. I’m asking you to consider plus-size women as a priority instead of an afterthought.”
Inspiration for Other Retailers
As we hope other retailers take a cue from Nike’s example, it’s clear that curvy mannequins and inclusive sizing are steps in the right direction. For more insights on related topics, you can read about home insemination techniques on our blog. If you’re interested in further information about artificial insemination, resources like Make A Mom offer valuable guidance. For additional pregnancy resources, News Medical is an excellent reference.
Conclusion
In summary, Nike’s introduction of curvy mannequins signifies a progressive change in the retail landscape, promoting inclusivity for women of all sizes in athletic wear. The company’s commitment to diversity is commendable and hopefully will inspire other brands to follow suit.