Ben & Jerry’s has just unveiled a new ice cream flavor that takes a stand against Donald Trump, and it’s making waves in the dessert world. Named Pecan Resist, this flavor not only promises a delightful taste but also serves as a vehicle for social change. The company announced that proceeds from this unique offering will fund efforts aimed at combatting the divisive ideologies associated with Trump’s presidency.
A Flavor of Diversity
The flavor features a rich chocolate ice cream base, generously mixed with white and dark fudge chunks, pecans, walnuts, and fudge-covered almonds—representing a sweet medley of diversity, much like the United States itself. “Together, we can create a more just and equitable future,” the company stated, emphasizing the importance of collective action against the administration’s regressive policies.
Commitment to Social Justice
Ben & Jerry’s commitment goes beyond ice cream; they are donating $25,000 to organizations such as Color of Change, Honor the Earth, Neta, and Women’s March, all of which are dedicated to advocating for social justice. Color of Change works tirelessly to dismantle systemic barriers for Black communities, while Honor the Earth focuses on climate issues affecting Indigenous populations. Neta provides media coverage along the Texas-Mexico border, and the Women’s March mobilizes diverse communities for political change.
A History of Activism
Throughout its 40-year history, Ben & Jerry’s has been an ally for movements such as Black Lives Matter and LGBTQ rights, even renaming their ice cream to honor marriage equality in 2015. They expressed that the release of Pecan Resist is a response to the urgent need to challenge policies that threaten progress in areas like racial equity, climate change, and immigrant rights.
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Conclusion
In summary, Ben & Jerry’s Pecan Resist flavor embodies a delicious stand against divisive politics while supporting vital organizations that foster inclusivity and justice. This initiative illustrates the company’s long-standing commitment to social activism and community empowerment.