Tess Holliday has officially joined the ranks of ‘Cosmo girls’ by gracing the cover of the October issue of Cosmo UK, a milestone she shared with her followers on Instagram in a heartfelt post. This plus-size model and advocate for body positivity is making waves in the fashion industry, one magazine cover at a time, and we couldn’t be more excited. “Wow, I’m literally a COSMO GIRL!” Holliday exclaimed in her caption, expressing her disbelief and joy.
This cover is Holliday’s second major magazine feature this year, following her appearance on the front of SELF earlier in the summer. What makes this moment truly special is the representation it brings to women everywhere. Being classified as “plus-sized”—generally considered to be a size 14 or above in the U.S.—is finally being acknowledged as simply being “average woman sized.” Holliday poignantly reflects, “If I had seen a body like mine on this magazine when I was a young girl, it would have changed my life. I hope this does that for some of y’all.” Her words underscore the importance of representation in media.
Her social media campaign, “#EffYourBeautyStandards,” has garnered over 3.2 million uses worldwide, making her not just a model but a formidable influencer who is raising awareness about body confidence. In an interview with Cosmopolitan UK, Holliday revealed that the hashtag originated from her frustration with negative comments about her appearance. “I was angry and sad that people kept saying, ‘You’re too fat to wear that!’ or ‘Cover up! No one wants to see that!’” she explained. Fueled by this frustration, she decided to share images of herself in outfits that plus-size women are often told they shouldn’t wear, encouraging others to do the same.
Holliday, like many, experienced significant weight gain during her pregnancy. While she doesn’t long for her previous size, she wishes she had embraced her body more when she was lighter. “I’m at my heaviest now, and it took reaching this point to finally love myself,” she admits.
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In summary, Tess Holliday’s cover of Cosmo UK is a powerful reminder of the need for body diversity in media. Her journey reflects the importance of representation, self-acceptance, and the impact these aspects can have on individuals, particularly young girls today.