Hello, makeup enthusiasts! Have you heard the exhilarating news? The collective cheer of countless beauty fans is ringing out as we celebrate a monumental achievement for a cherished indie brand that is finally stepping into the spotlight!
Juvia’s Place makeup made its debut on Ulta’s online store on July 22, with an in-store launch set for September. The excitement is palpable!
Sure, it would be even better if we could also find Juvia’s at Target and Sephora, but let’s relish this significant stride forward.
Introducing Juvia’s Place
For those unfamiliar with Juvia’s Place, let me introduce you: This dynamic, black-owned cosmetics brand is rapidly gaining recognition for its vibrant, pigmented shades tailored specifically for women of color. They uphold a 100% cruelty-free standard and offer a mostly vegan product line (check their FAQs for details).
Founded by the inspiring Nigerian-born entrepreneur, Nia Olawale, a busy mom of two, Juvia’s Place has been delighting customers for just over three years. Nia’s vision ensures that her products deliver bold and striking colors that suit every skin tone.
Beauty Influencer Praise
Beauty influencers and bloggers on platforms like YouTube and Instagram rave about the intense pigmentation of Juvia’s eyeshadows, and from personal experience, I can confirm their rave reviews are spot on. Plus, you won’t break the bank: Juvia’s palettes range from $20 to $30, making them quite competitive with high-end brands like Huda Beauty and Anastasia Beverly Hills.
Previously, Juvia’s Place was a hit on Instagram, accumulating millions of followers who adored its rich pigments and smooth formulas, but they were limited to online orders. Now, that has changed!
Collaboration with Ulta
On Instagram, Juvia’s Place announced their collaboration with Ulta, showcasing the upcoming Afrique Eyeshadow Palette. The caption read, “Super excited to share that Juvia’s Place and @ultabeauty have teamed up 😍😱.” Their Afrique Collection will launch alongside this partnership, featuring a liquid lipstick and two blushes, available for preorder on their website or in-store at Ulta after the launch.
Additionally, Juvia’s Place is making waves in the UK, making their fabulous products accessible to beauty lovers across the pond.
Stay Updated
For ongoing updates and product demonstrations, be sure to follow Juvia’s Place on their social media channels.
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In summary, Juvia’s Place is making a splash at Ulta, bringing its renowned, vibrant products to a wider audience. This partnership marks a significant milestone for the brand, and we can’t wait to see what’s next!