The Boy Scouts of America (BSA) is set to rebrand its flagship program for youth aged 11 to 17, now welcoming girls into its ranks. Starting February 2019, the program will be known as “Scouts BSA.” While the overarching organization retains the name “Boy Scouts of America,” this change reflects a shift towards inclusivity, aiming to unify all participants under the title of “scout.”
This announcement aligns with the BSA’s ongoing efforts to adapt to changing family dynamics and declining membership numbers. Many families have expressed a need for more inclusive activities, especially those with single parents or dual-income households who find it challenging to juggle multiple activities for their children. Chief Scout Executive Mark Thompson emphasized the importance of ensuring that all youth can envision themselves in the scouting experience. “We sought a name that respects our heritage while promoting inclusivity for both young men and women,” he stated.
Integration of Girls into Scouting
The BSA has already begun accepting girls into approximately 170 Cub Scout packs nationwide, with around 3,000 girls aged 7 to 10 participating thus far. Despite this integration, the organization will maintain some gender-specific divisions, allowing for same-gender units to engage in shared activities and earn similar badges. Notably, girls will now have the opportunity to achieve the rank of Eagle Scout, the highest honor in scouting.
Advertising Campaign: “Scout Me In”
To promote these significant changes, the BSA is launching a new advertising campaign titled “Scout me in,” which will emphasize that the fundamental mission and values of scouting remain intact while inviting all youth to partake in its programs.
Criticism and Opposition
However, the BSA’s decision to include girls has faced criticism from various conservative factions, who view it as a capitulation to political correctness. Concurrently, the Girl Scouts organization has expressed strong opposition to BSA’s integration plans, advocating for the necessity of all-girl environments for optimal development. Andrea Johnson, the Girl Scouts’ Chief Engagement Officer, remarked, “Our programs are designed specifically for girls, ensuring they receive the focused attention they deserve.” While the Girl Scouts have been making strides in their curriculum and recruitment efforts, they do not plan to adopt a co-ed model.
Membership Trends
Both organizations have been grappling with declining enrollment; the BSA’s membership has fallen to roughly 2.3 million from 2.6 million five years ago. The Girl Scouts, wary of losing participants, have positioned themselves against the BSA’s initiatives.
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Conclusion
In summary, the Boy Scouts of America is evolving to become more inclusive by renaming its flagship program to “Scouts BSA” and welcoming girls into its ranks. While this shift aims to address modern family needs and declining membership, it has sparked both support and criticism from various groups, with the Girl Scouts emphasizing the importance of maintaining all-girl spaces.