Wine lovers rejoice! Our favorite retail destination, Target, is introducing a $5 rosé that will be available just as spring arrives. While some areas are still experiencing chilly weather, perhaps it’s time to sip on the kind of rosé that reflects the season we wish for, rather than the one we currently face.
This delightful rosé is part of the California Roots collection, which we previously highlighted during its launch. Each blend within this line is crafted from premium grapes sourced from California. With accolades from Wine Enthusiast, which awarded Best Buy scores to their red blend, Chardonnay, and pinot grigio, it’s clear this is a wine that doesn’t compromise on quality. And let’s not forget, it’s just $5, available at a retail store we all adore.
Mark Thompson, Target’s executive vice president and chief merchandising officer, shared that since the California Roots line was introduced last summer, it has quickly risen to become one of their best-selling wine brands. The demand is evident: shoppers are eager for Target’s wine offerings! Reports indicate that some fortunate customers have already spotted this new rosé on store shelves.
Featuring notes of fresh berries and citrus, as revealed by Target staff, this rosé pairs wonderfully with a variety of dishes, including spicy grilled shrimp, grilled pesto chicken, Margherita pizza, or a refreshing spinach salad. So, why not pick up a frozen pizza, grab a bottle of this rosé, and don’t forget those diapers you just ran out of—all in one quick trip!
If a budget-friendly rosé doesn’t suit your taste but you still want to embrace the pink wine season, fear not. Target also stocks more premium options, like Yes Way Rosé, priced at $13 a bottle for those with a more refined palate.
As the popularity of rosé continues to soar, Target has nearly doubled its rosé selection in anticipation of peak season. In just a few days, the California Roots Rosé will be available in 1,200 Target locations nationwide—set to hit the shelves on April 8. For those who prefer to buy wine and everyday necessities in one go, Target is actively expanding its liquor license, aiming to make adult beverages available in about 80% of its stores by the end of 2018.
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In summary, Target is making spring a little sweeter with its new $5 California Roots rosé, perfect for any occasion. Whether you’re looking for a casual sip or planning a cozy meal, this wine is sure to be a hit!