A clothing retailer is facing backlash for its questionable marketing approach to promoting plus-size tights. Wish.com has stirred controversy by featuring slim models in their advertisements for tights designed for larger body types. It’s important to note that “straight size” refers to the standard industry sizes (usually 0-4). In some of their promotional images, these models are seen stretching the tights in awkward poses to demonstrate how generous the fit is.
One model was even seen peeking out from the top of the tights, while another had her entire body crammed into just one leg of the garment. Such portrayals raise eyebrows and prompt the question: how did this pass through the approval process of a professional team?
Critics were quick to voice their discontent over social media, questioning the rationale behind using slender models to market clothing intended for those outside that size range. This approach not only feels bizarre but also perpetuates the damaging notion that non-thin bodies are not worthy of representation. There are plenty of plus-size models who would have been more appropriate for this photoshoot, and it would have made far more sense to engage one of them rather than reinforce a thin-centric narrative.
As it stands, the tights are priced at a mere $2 on the Wish website. While that may seem like a bargain for a pair of tights, one must wonder about the cost of being a responsible company that does not shame women’s bodies. That, indeed, has no price tag.
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In summary, Wish.com’s advertising strategy for their plus-size tights has sparked significant outrage. The use of slim models for products meant for larger individuals raises serious concerns about body representation in fashion marketing. This incident serves as a reminder of the importance of inclusivity and the need for companies to reflect diverse body types in their campaigns.