Black Friday: a day that elicits strong opinions. Some individuals eagerly prepare with headlamps, protective gear, and an unwavering determination to secure the best deals. These dedicated shoppers often forgo Thanksgiving desserts, braving the cold to snag discounts on the latest tech or that must-have toy for their child that is sure to sell out.
While I understand the thrill of the chase, I can’t shake the feeling that the Black Friday phenomenon has spiraled out of control—especially coming from someone who enjoys shopping. Just a few years back, I overheard a conversation between a retail manager at a popular store and his team. “I know it’s tough,” he said. “I’ll miss Thanksgiving dinner with my family too, but we can make it fun with games and snacks!”
While the idea of contests and cookies may lighten the mood, the thought of abandoning family traditions to cater to eager shoppers feels deeply disheartening. Retail workers, like everyone else, deserve to celebrate Thanksgiving with their loved ones.
If you find yourself disillusioned by the chaotic shopping frenzy and believe we’ve crossed a line just to save a few dollars, you’re not alone. As Steven Barr, a consumer markets leader at PricewaterhouseCoopers, notes, “Black Friday has lost its significance.”
Once regarded as the premier day for unbeatable deals, the landscape has shifted. Retailers now offer significant discounts not just on Black Friday but throughout the entire holiday season and even year-round. This change has allowed consumers to relax post-Thanksgiving dinner, digest their meals, and savor time with family rather than rushing to stores.
The rise of online shopping has also contributed to the decline of Black Friday madness. Shoppers can now browse deals from the comfort of their homes, often still in their cozy attire. The National Retail Federation indicates that while Americans plan to spend a considerable amount, it won’t be confined to just one day. Barr commented in the Chicago Tribune, “Consumers have realized that even if they miss out on Black Friday, great deals will still be available in the following weeks.”
This shift is a welcome change for those who prefer saving money without the stress of crowded aisles, allowing more time for family gatherings over the holiday weekend. So why not enjoy another slice of turkey instead of braving the lines at a store? Pour yourself another glass of spiked eggnog and savor the moments with family, knowing that those deals will still be there after Black Friday.
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In summary, Black Friday’s allure seems to be fading, replaced by a more measured approach to holiday shopping that values family time and convenience over chaotic crowds.