In a remarkable display of corporate responsibility, Anheuser-Busch, the well-known brewing company behind popular brands such as Budweiser and Corona, has paused its beer production to assist those affected by Hurricane Harvey. The devastating storm, classified as a category four hurricane, caused widespread flooding throughout Houston and southeast Texas, leaving countless residents displaced and in urgent need of assistance.
On Monday morning, the brewery located in Cartersville, Georgia, shifted its focus from brewing beer to canning water. Their emergency response initiative has already dispatched over 155,000 cans of clean drinking water to support communities in Baton Rouge, Louisiana, and Arlington, Texas, as reported in a press release from the company.
According to FEMA Administrator Brock Long, around 30,000 individuals may require shelter due to the ongoing evacuations, as new areas are being affected daily. These individuals will need not only shelter but also food and water for an unknown duration.
Anheuser-Busch, which employs about 30,000 people and produces more than 100 beer varieties in the U.S., has a long-standing tradition of aiding communities in times of crisis. Their commitment to social responsibility is evident on their website, where they express the belief that being an active part of the community is essential. The company has contributed over 76 million cans of fresh drinking water since 1988, demonstrating their dedication to helping those in need.
The Cartersville brewery is one of twelve Anheuser-Busch facilities in the U.S. and regularly pauses beer production twice a year to focus on creating emergency drinking water. Since Harvey made landfall, the brewery has redirected approximately 250 trucks daily—typically used for beer distribution—to deliver water instead. They plan to continue this initiative as long as necessary.
Anheuser-Busch collaborates with the American Red Cross and its network of independent distributors to ensure that water reaches the most affected areas. “Utilizing our production and distribution capabilities to provide safe drinking water is the most effective way for us to support our neighbors during this crisis,” the company stated on its website.
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In summary, Anheuser-Busch demonstrates its commitment to community support by halting beer production to provide essential drinking water for Hurricane Harvey victims. Their proactive approach exemplifies corporate responsibility and community engagement during times of crisis.