Target is on a mission to make shopping easier for families with sensory-sensitive children. If you’ve ever experienced the struggle of clothing shopping with a child who is sensitive to certain textures, you know it can be a challenge: “No way, it has a tag!” “What if we cut the tag out?” “But it has seams!” Often, these trips end with a pair of slippers and a child dressed in clothes that are two sizes too small. Thankfully, Target has stepped up to the plate with a new range of sensory-friendly clothing options in their children’s department.
New Collection Details
Exclusively available at Target.com, the retailer has introduced 17 new items under the Cat & Jack collection. Currently, the lineup includes four shirts and four pairs of leggings for toddler girls, four shirts and one pair of leggings for girls, and four shirts for boys. More items are on the way; in their “Design For All” announcement, Target has mentioned plans to expand the Cat & Jack line to include adaptive clothing for children with disabilities in the fall.
Features of the Sensory-Friendly Clothing
Target’s sensory-sensitive clothing tackles the common discomforts faced by sensory-sensitive kids, such as tags, seams, and rough graphics. The new pieces feature heat-transferred labels instead of tags, smooth seams, and one-dimensional graphic tees—all designed to provide maximum comfort against the skin.
Inspiration Behind the Initiative
This initiative was sparked by a designer at Target, Lisa Carter, who has a child with autism. Inspired by her experiences, she rallied a team of designers to volunteer for this project. After consulting with parents and organizations that support children with special needs, they crafted a proposal that was well-received by Target’s Product Design and Development Team. Mark Johnson, Target’s Senior Vice President of Product Design & Development, expressed excitement over their research and commitment to serving this underserved market.
Future Plans
While the initial focus is on sensory-friendly clothing, Target is committed to expanding its offerings to accommodate various disabilities. Johnson noted, “We plan to introduce adaptive pieces that will make dressing easier, such as styles with detachable sleeves and back openings for children who need to lie down or sit comfortably.”
A huge thank you to Target for recognizing the clothing needs of children with special needs. This new sensory-friendly line will undoubtedly make back-to-school shopping a more enjoyable experience for many families.
(Psst… seamless socks would be a great next step, don’t you think?)
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Summary
Target has launched a new sensory-friendly clothing line for children, featuring 17 pieces designed to minimize discomfort for sensory-sensitive kids. The collection includes items with heat-transferred labels, flat seams, and simple graphics. The initiative was inspired by a designer with a child on the autism spectrum and aims to expand to include adaptive clothing for various disabilities in the future.