In a powerful move, a florist based in Chicago is capturing attention online with its clear stance against all forms of racism and neo-Nazism. In light of the tragic events that unfolded at a rally in Charlottesville, the company has made it unequivocal: if you support racism or refuse to denounce it, they don’t want your business.
On Monday, the Chicago and Milwaukee florist, Blossoms for Change, introduced a popup on its website that poses a crucial question: “Do you condemn racism, nazism, and white nationalism?” Users are presented with two choices: (1) “Yes, I can’t believe we’re still having this conversation” or (2) “No, I’m ignorant and complicit in hate.”
Choosing “Yes” allows visitors to continue browsing the site, coupled with a gentle nudge to consider donating to organizations like the Anti-Defamation League, the United States Holocaust Museum, and RefugeeOne. Conversely, selecting “No” results in a stark reminder of their complicity in hate, along with a message that the company does not wish to engage with them, redirecting them to the United States Holocaust Memorial Museum’s homepage.
The florist shared an image of the popup on social media, which quickly garnered over a thousand likes and sparked numerous supportive comments, highlighting the public’s gratitude for the company’s stand.
Blossoms for Change has a rich history of community involvement. Co-founders, Mark Jacobs and Lisa Tran, initially began their journey in 2010 while working with a nonprofit that aids students in the Chicago Public School system. Their venture started as a way to raise funds and support their nonprofit by selling flowers at graduation ceremonies. The success of this initiative led to the establishment of Blossoms for Change, a mission-driven business that contributes 25% of its proceeds to local charities, amounting to nearly $250,000 in donations so far.
In August, the company is also launching a campaign to provide backpacks and school supplies from the profits earned at its new Milwaukee location. The commitment to social responsibility and community support is commendable, especially during a time of social unrest.
Mark Jacobs expressed disbelief at the lack of vocal opposition from other businesses against racism. “It’s not controversial to oppose Nazis and racism, so it’s puzzling that so few choose to do so,” he remarked.
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In summary, Blossoms for Change is setting a powerful example by clearly rejecting racism and encouraging community support through its initiatives.