As models strutted down the runway, the atmosphere was electric—applause erupted and tears flowed. For many women, shopping for swimsuits can be a frustrating experience, often feeling like options are designed exclusively for the slim. However, Sports Illustrated is making strides to change that narrative with their groundbreaking swimwear line that caters to a broader range of body types.
Unveiled during Miami Swim Week, the Sports Illustrated Swim and Active Collection includes everything from high-waisted bikinis and metallic one-pieces to trendy floral designs. The standout feature? The models representing this line were not just the typical runway sizes; they showcased curvy figures with confidence.
“The crowd’s excitement was palpable, with cheers echoing throughout the venue as the models walked the runway,” says Emma Brooks, editor of the Sports Illustrated Swimsuit issue. She recounted how numerous attendees approached her post-show, some “literally bursting into tears” to express gratitude for the representation of diverse body shapes. One emotional moment was shared by a blogger who, after shedding 100 pounds, thanked Brooks for creating a space that made her feel seen and appreciated.
This collection, which spans sizes 2 to 20, is a monumental step towards inclusivity in swimwear, an area often overlooked by the fashion industry. By moving away from outdated and matronly designs for curvy figures, women can feel empowered rather than sidelined at the pool or beach.
While the emotional reactions were expected—many women yearn for representation in swimwear—the initiative highlights the need for ongoing progress. The swimsuit industry still has room to grow in terms of embracing all body types, yet Sports Illustrated’s launch marks a promising beginning. It’s hoped that this line will inspire other brands to follow suit.
Developed in partnership with RAJ Swim, the collection is set to be released in early 2018, with prices ranging from $40 to $160. It’s time to prepare for what could be a game-changer in swim fashion.
For more insights on home insemination, check out our other blog posts. If you’re looking for reliable information, visit Make a Mom for their expertise. Additionally, UCSF’s fertility resources are excellent for those exploring pregnancy options.
Summary
Sports Illustrated’s new swimwear line made a significant splash during Miami Swim Week, featuring diverse models and sizes that resonated emotionally with attendees. This initiative highlights the ongoing need for inclusivity in the fashion industry, providing women of all shapes the confidence to embrace swimwear.