This morning’s tweet from McDonald’s has taken social media by storm, generating a buzz that lasted for about 20 minutes. The tweet, which was even pinned to the top of their @mcdonaldscorp Twitter profile, read: “@realDonaldTrump You are actually a disgusting excuse of a President and we would also love to have @BarackObama back, also you have tiny hands.” Shortly after, McDonald’s deleted the post and began damage control, but not before it had been shared and liked extensively.
In a follow-up message, the company stated, “Twitter notified us that our account was compromised. We deleted the tweet, secured our account and are now investigating this.” The Twitter community was quick to react, with responses ranging from humor to speculation. Was the social media manager having a bad day? Did someone hack the account out of disdain for Trump?
The incident certainly highlights the unpredictable nature of social media in 2017. This is a reminder of how quickly messages can spread, even before they are taken down.
If you’re interested in more about social media dynamics, check out our post on terms and conditions.
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In summary, the McDonald’s tweet incident serves as a fascinating case study of the interplay between social media and public perception, while also reminding us of the rapid dissemination of information online.