Nike is set to launch the innovative ‘Pro Hijab’ designed specifically for female Muslim athletes, marking a significant step towards inclusivity in sportswear. Anticipated to hit shelves in early 2018, this proactive approach by Nike addresses the limited activewear options available for Muslim women.
Empowering Cultural and Religious Practices
The ‘Pro Hijab’ allows athletes to maintain their cultural and religious practices while engaging in physical activities. Notably, the hijab was showcased by Emirati figure skater Layla Nour, who expressed her excitement in a series of stunning photographs shared on social media by the talented photographer, Ava Lee. “Seeing Nike develop a hijab is truly emotional for me,” said Nour, who has faced challenges finding suitable performance hijabs in the past. “After trying numerous designs, very few have met my needs,” she added, indicating the extensive research and development that went into the creation of this product.
Design and Features
After 13 months of design refinement, Nike’s new head covering features a soft, lightweight polyester fabric that is both breathable and opaque, meeting the requirements of hijab-wearing athletes. Available in two sizes, XS/S and M/L, it is designed to stretch and comfortably fit a range of head sizes.
Timely Initiative in Sports
This initiative is particularly timely, as the sports world celebrates milestones like the participation of Ibtihaj Muhammad, the first American athlete to compete in a hijab during the Rio Olympics. Nike’s commitment to fostering inclusivity means that millions of girls and women across the globe can now feel empowered to engage in sports confidently.
Company Commitment
Maya Jensen, a spokesperson for Nike, emphasized the company’s mission to inspire athletes everywhere, stating, “We’re thrilled to respond to the feedback we received from female athletes in the region who expressed a need for this product.”
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Conclusion
In summary, Nike’s introduction of the ‘Pro Hijab’ is a groundbreaking move towards inclusivity in sportswear, empowering female Muslim athletes to embrace their identity while participating in physical activities.