In a shocking display of outdated gender norms, a controversial billboard in North Carolina has ignited protests, highlighting that it’s 2017—not the 1950s. The advertisement, which claims, “Real men provide. Real women appreciate it,” has drawn ire from many who believe both men and women can equally support their families.
The billboard, located on a highway between Greensboro and Winston-Salem, was sponsored by an unidentified entity and managed by Whiteheart Outdoor Advertising, led by Bill Whiteheart, a former county commission member. He defended the billboard’s placement, citing it as a matter of “freedom of speech” and expressing respect for the sponsors’ request for anonymity. Some speculate that this anonymity arises from an awareness of how poorly received their message is in today’s society.
Community Response
Local business owner, Sarah Mitchell, organized a Facebook event to voice opposition to the billboard’s message. While she acknowledges the sponsors’ right to advertise, she emphasizes that the protest is against the patriarchal and sexist implications of the ad. “We are pushing back against this outdated mindset that suggests women should remain silent and simply appreciate their roles,” she stated.
Many residents, like Mark Thompson, have expressed confusion over why the message is deemed offensive. “If a man loves his family and works hard, shouldn’t that be appreciated?” he asked. However, this perspective fails to recognize that family dynamics today are diverse and multifaceted. In 2017, both men and women contribute to their households in various ways, and the notion that only men should provide is not only archaic but also detrimental to our children’s understanding of equality in relationships.
Redefining Partnerships
The reality is that a “real” partnership allows for flexibility; men may choose to stay home and care for children, while women can pursue careers if they wish. Gender roles are no longer fixed, and it’s essential to communicate this to future generations. True appreciation in any partnership goes both ways, recognizing the diverse contributions each partner can offer.
Freedom of Speech and Modern Values
While the Constitution protects the right to display such advertisements, it equally protects the right to challenge and criticize them. It’s crucial to advocate for a message that reflects modern values where both men and women are seen as capable of providing and appreciating one another.
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Conclusion
In summary, the backlash against this outdated billboard serves as a reminder that society must continue to evolve and challenge antiquated notions of gender roles. Both men and women have the capability to provide and appreciate each other in modern relationships.