The John Lewis Christmas advertisement is just what we need during these challenging times. In light of recent events that have left many feeling downcast, a dash of joy is in order, and this year’s ad delivers it with charming furry friends leaping on a trampoline.
Each holiday season, British department store John Lewis unveils a highly anticipated, one-of-a-kind commercial. This year, they’ve crafted a delightful blend of humor and heartwarming moments that truly resonate. To fully appreciate it, you should watch the ad first before we discuss it further.
Did you find yourself laughing and perhaps even tearing up? I certainly did!
The narrative begins with a boxer dog observing his young owner energetically jumping on her bed. It’s Christmas Eve, and after the child drifts off to sleep, her father sets up her surprise trampoline in the backyard. Once he finishes, he returns inside to watch television with his wife. What unfolds next is simply adorable.
As night falls, woodland creatures emerge, hesitantly testing out the new trampoline. Set to Randy Crawford’s emotional classic “One Day I’ll Fly Away,” the scene becomes a joyful celebration as two foxes bounce on the trampoline. They are soon joined by a badger, a squirrel, and a hedgehog (please, someone get me a hedgehog for Christmas).
However, not everyone is thrilled. Buster, the boxer, watches with a forlorn expression from inside the house while the other animals enjoy themselves. As dawn breaks, the little girl rushes down the stairs. When her father opens the back door, she spots her big surprise in the yard. Just as she races towards it, Buster bursts out, outpacing her to jump onto the trampoline. The girl’s expression shifts from excitement to shock as Buster bounces with sheer joy, tongue out and goofy grin in place. This moment leaves her parents equally astonished, and I couldn’t help but laugh.
The advertisement was developed in collaboration with The Wildlife Trust, an animal charity that will receive 10% of sales from toy versions of the featured animals. This initiative is fantastic, yet the timing of the ad couldn’t be more perfect. As many of us grapple with uncertainty about the future, it’s refreshing to find moments of laughter. John Lewis has brought a bit of cheer not just to Britain but also to those of us watching from afar.
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In summary, the John Lewis Christmas ad successfully combines humor and heartwarming moments, making it a delightful watch during the holiday season. Its release couldn’t have come at a better time, providing a much-needed source of joy.