In a groundbreaking move, CoverGirl has officially introduced its inaugural male ambassador, Jamie Collins. This milestone for the renowned American cosmetics brand showcases its commitment to inclusivity and diversity within the beauty industry. At just 17 years old, Collins joins a prestigious lineup of celebrities such as Zendaya, Taylor Swift, and Katy Perry, who have previously represented the brand.
Collins, who has garnered a significant following on social media with nearly half a million followers on Instagram, expressed his excitement about the announcement. “I’m beyond thrilled and completely honored to be named CoverGirl’s first male ambassador,” he stated on his Instagram account. “This iconic brand has always inspired me, and I can’t believe I get to be a part of it.”
A Journey into Makeup
His journey into the world of makeup began unexpectedly. A close friend, running late for a makeup appointment, asked Collins to step in and help her prepare for a school dance. “I said I would do it, but warned her that if it didn’t turn out well, I wouldn’t take the blame,” Collins reflected. To his surprise, the results were fantastic, leading his friend to share a photo that quickly caught the attention of others. This initial experience prompted him to invest in a basic makeup kit and start practicing on friends, eventually building a clientele.
Collins attributes much of his makeup knowledge to countless hours spent watching tutorial videos online. “I’ve been fascinated by makeup for years, so I had some idea of what to do when I first started,” he explained. However, the real growth came from trial and error, shaping his unique approach to makeup that complements his distinct features.
Overcoming Challenges
Despite the joy his makeup artistry brings him, Collins faced challenges along the way. His passion for beauty led his parents to question his gender identity. “They wondered if I was trying to be a woman or if I was transgender. It took many discussions to clarify that for me, makeup is an art form,” he shared. “I’m proud to be a boy, and wearing makeup doesn’t change that.”
Inspiring Others
Through this platform, Collins aspires to inspire others to embrace their creativity and individuality. “I hope my journey shows that everyone can wear makeup and pursue their passions, regardless of gender,” he remarked. “I’m eager to share what’s next with you all; trust me, it’s going to be amazing!”
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In summary, Jamie Collins has made history as CoverGirl’s first male ambassador, breaking barriers in the beauty industry. With a creative spirit and a passion for makeup, he has transformed his hobby into a platform for self-expression and inspiration for others.