Imagine the sheer delight of an 8-year-old girl: instead of the usual, mundane swim lessons at the local community center, she gets the chance to glide through the water like a mermaid, adorned with vibrant, sparkly neoprene tails. Mermaid School, which began in Ann Arbor, Michigan, is expanding its reach this year, popping up in unexpected locations like New York, where trendy kids in Brooklyn can finally live out their underwater fantasies.
While the tails may seem a bit cumbersome and restrictive for swimming, I decided to show the concept to my 7-year-old daughter. Her reaction was priceless—a gasp followed by wide-eyed wonder. “Can I do that?” she exclaimed, convinced that wearing the tail would magically transform her into a graceful swimmer. Of course, she overlooked the detail about a $95 discount offered if you arrive with your own tail.
I can appreciate the allure of this whimsical experience, and I believe it could indeed help enhance their swimming skills. However, I find it a bit off-putting that the program fee also includes a photo shoot, and the instructor is not only a swimming champion but also a model. In fact, if swimming isn’t your child’s forte, there’s even an option for a “mermaid makeover,” which means participating solely in the photo shoot. This aspect feels a bit commercialized.
The official website states that boys are welcome, too, yet the promotional videos seem to feature only girls, and only those purchasing the school’s tail receive a matching top. Here’s the complete package: five one-hour instruction sessions, a mermaid tail, a backpack for the tail, a matching top (for girls only), and two professional underwater and surface photos.
It’s unclear what safety warnings accompany the mermaid tails or whether there are restrictions on those brought from home. Still, the fantasy is hard to resist. The promotional video might even convince skeptics—if only they’d skip the slow-motion effects.
Is Mermaid School a Worthwhile Venture?
Absolutely! The potential for creative opportunities is limitless. Just think about how horseback riding could become Unicorn Riding School with a few imaginative twists, or how zip-lining could be rebranded as Fairy Flying with some added wings. The possibilities for franchising are endless.
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In summary, Mermaid School offers an enchanting experience that can inspire children to enjoy swimming while engaging in imaginative play. The blend of fantasy and physical activity holds great appeal, and who knows—perhaps it will spark new ideas for other creative classes.
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