A UK-based company recently became the center of attention for their humorous take on BIC’s infamous “For Her” pens. Remember when BIC launched these pens a few years back? Marketed in charming pink and purple hues, they were purportedly designed to “comfortably fit the hands of women,” as if regular pens were too cumbersome for delicate lady fingers. The absurdity didn’t go unnoticed, especially after a British smoothie company called Fruity Blend received a batch of these so-called lady pens in honor of International Women’s Day.
Employees at Fruity Blend decided to share their comedic reaction on social media, showcasing a group of women proudly holding signs that read, “Look out, Shakespeare!” and “I penned this all by myself.” Meanwhile, a male colleague humorously displayed a page filled with scribbles, poking fun at the notion that these pens were exclusively for women.
The post quickly gained traction, racking up over 22,000 likes and 7,000 shares. Many internet users chimed in with their own witty comments, leading to one of the most entertaining comment threads around. If you’re in the mood for more laughter, a quick glance at the reviews on Amazon reveals a treasure trove of jokes, with the only improvement being if they were written using the slender lady pens themselves.
BIC likely didn’t anticipate their product becoming a source of ridicule, but it’s hard to argue against the ridiculousness of creating a pen specifically for women. Last I checked, women don’t write with their reproductive organs. It seems unnecessary to design writing tools that cater to such stereotypes, especially when women are capable of using the same pens as men. And why the fixation on pink and purple? Is it implied that women are only attracted to those colors?
While it’s nice that BIC aims to honor women, a more meaningful tribute could involve highlighting iconic female authors or influential women in business, rather than perpetuating stereotypes. After all, women face enough challenges without needing to deal with pens that embody outdated notions of femininity.
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Conclusion
In summary, the humorous backlash against BIC’s “For Her” pens highlights the absurdity of gendered products and the importance of empowering women through meaningful recognition rather than outdated stereotypes.