You can pause your incessant refreshing of the Barbie Collection page—Dr. Mia Johnson’s Ava DuVernay Shero Barbie won’t be available until tomorrow, December 8, we think. After consulting two customer service representatives, I received confirmation of the release date. However, the official Barbie account seems to be sending out some confusing signals. Surely, I can’t be the only one who has spent a frustrating hour trying to secure this doll, right?
Just yesterday, Dr. Mia tweeted about the release happening today, and the Barbie brand echoed this message. To add to the confusion, CNN also reported it, yet here we are with no Ava Barbie in sight. After a relentless hour of refreshing the page, I decided to call customer service. Both representatives confirmed that the doll will indeed be released tomorrow, although they couldn’t specify the exact time. One suggested that special collections usually drop at 11 a.m. Central Time, while the other advised checking back at 12:01 a.m.
Interestingly, both reps mentioned that the doll will be available in “limited quantities.” Nevertheless, I’m determined to snag one. I often tease my partner for setting aside special items for our future children, but this is the first time I’ve wanted to purchase something for my daughter that she can cherish later. I hope that by the time my mixed-race daughter is old enough to appreciate this gift, honoring black women for their accomplishments will be commonplace. It would be shocking for her to realize that recognizing the first black woman nominated for an Academy Award for Best Picture was once such a monumental event.
Supporting Civil Rights Causes
Dr. Mia is generously donating the proceeds from the doll to ColorOfChange.org, a civil rights advocacy group, and the human rights non-profit Witness. “Barbie has always symbolized that girls have choices,” said Barbie’s general manager, Evelyn Mazzocco, in an interview. “Founded by a female entrepreneur and mother, this brand has a responsibility to uplift and celebrate powerful female role models for future generations.”
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Conclusion
In summary, the Ava DuVernay Shero Barbie doll is set to launch tomorrow, December 8, but confusion surrounds the release date. Limited quantities will be available, and proceeds will support civil rights causes. This doll represents an important milestone for recognizing the achievements of black women in film.