In a groundbreaking collaboration, fashion designer Moschino has partnered with the iconic Barbie brand to introduce the “Moschino Barbie,” a limited-edition collectible doll that comes with a stylish ready-to-wear clothing line. This exclusive doll, which has already sold out and can fetch up to $250 on eBay, has generated buzz not only for its high price tag but also for featuring a boy in its advertising campaign, a first in Barbie’s 56-year history.
The creative mind behind this innovative ad is designer Jeremy Scott, who styled the young boy to reflect his own persona. Scott aimed to craft a playful homage to the classic Barbie commercials of the 1980s. He expresses, “When I envisioned the concept for the Moschino Barbie commercial, it felt only fitting to include a boy representing all the little boys like I was who cherished playing with Barbies. Barbie transcended being just a toy—she was an inspiration!”
Although the commercial will not be broadcast on television, it is available on Moschino’s YouTube channel, showcasing Scott’s creative direction. Mattel, the parent company of Barbie, has received accolades for challenging traditional gender norms and dismantling the stereotype that certain toys are exclusively for girls. In a recent statement, Scott shared, “Like every girl and gay boy, I adored Barbie.” This sentiment resonated with many, including rising star Oliver James, who remarked, “This nearly brought me to tears! Playing with my sister’s Barbies was something I cherished, despite the shame I felt afterward. I’m thrilled that children can now just be kids. Thank you for this! Boys love dolls too!”
The ad has garnered a mix of reactions online, with the majority being positive. However, some voices have raised concerns. A few comments from social media read:
- “So boys will play with girly dolls, and then one day they’ll want to change their hair and identify as girls, and you’ll all say he was ‘born that way’ and label him transgender. Give me a break. This is political correctness gone wild.”
- “I feel the same way. First off, Barbie is terrible. Secondly, why suggest the child is gay? This is absolutely absurd!”
While these reactions are disheartening, they are not unexpected. The notion that a child’s identity can be influenced by playing with dolls is misguided. It’s not about political correctness; it’s about progress. The boy in the ad is designed to resemble Jeremy Scott, who is openly gay. As for those vowing never to buy another Barbie, that’s their choice, but it reflects a resistance to change. Society is evolving to embrace and understand all identities and orientations, and it would be beneficial for everyone to join this journey toward inclusivity.
For many boys who enjoy playing with Barbie today, as well as for adult men who did so as children, this ad represents a significant milestone. It symbolizes a shift towards greater acceptance of boys engaging with traditionally feminine toys, a positive evolution that could inspire other toy companies to adopt similar inclusive marketing strategies.
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Summary
The Moschino Barbie commercial, featuring a boy for the first time in Barbie’s history, challenges gender norms and promotes inclusivity. Designed by Jeremy Scott, the ad has sparked both praise and controversy, but ultimately signifies a step forward in allowing boys to embrace toys traditionally marketed to girls.