The legendary FAO Schwarz opened its doors in Manhattan back in 1870, making its way to the iconic location we know today in 1986—just two years before Tom Hanks and Robert Loggia made magic happen on its famous giant floor piano in the movie, Big. If you’ve ever caught a glimpse of this enchanting store in films like Mighty Aphrodite, Baby Boom, or even the latest Smurfs flick (which, let’s be honest, I’m trying to avoid), you’ve seen its splendor. And for those fortunate enough to have stepped inside, you know the movies didn’t exaggerate its allure.
I remember dancing on that piano, and I can still picture my little brother taking a flying leap into a mountain of plush puppies, arms outstretched for a bear hug. Each stuffed animal felt like it was woven from clouds, cuter than anything we’d ever seen. The store was a treasure trove, boasting massive Lego displays, creative craft stations, and the chance to personalize dolls and Muppets—all topped off by a candy section that could make anyone’s sweet tooth sing.
I’m not alone in feeling the loss.
Once I settled in New York, FAO Schwarz was always on the itinerary for friends visiting, kids or not. It was also a prime spot for celebrity sightings—probably because they were among the few who could actually afford to buy something! My brother and I spotted Gwen Stefani back when No Doubt was just hitting the charts. I also had a run-in with a familiar face that took me a moment to place—turns out it was Al Franken, looking quite a bit slimmer and more grown-up than I remembered. I trailed him through the aisles until I finally put two and two together and let him shop in peace—hopefully, he doesn’t recall my mini-stalking!
But let’s be real, it wasn’t just about the stars. The FAO Schwarz on Fifth Avenue is the quintessential toy store that springs to mind when you tap into your inner child. That iconic scene from Big sticks with you for a reason, right? Just like Tom Hanks, you’re transported back to childhood the moment you step through those doors, leaving all your grown-up worries behind. You can’t help but be awed by the towering stuffed giraffes, the delightful flying toys whizzing around, and the sheer scale of wonder that envelops you. It’s a place where you forget about prices and consumerism and just embrace the joy of play.
And that’s what we’ll miss the most.
This article was originally published on May 18, 2015.
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Summary:
FAO Schwarz, a beloved toy store in Manhattan, has closed its doors after creating magical memories for generations. From giant stuffed animals to celebrity sightings, the store offered a unique escape into childhood. Its departure leaves a void in the hearts of many who cherished its whimsical charm.