When I opened Dr. Jake Salazar’s Snapchat on my phone, I felt like I had just stepped into an operating room. There he was, performing a Brazilian Butt Lift while jamming to Bell Biv DeVoe’s “Poison,” providing a lively commentary as he worked his magic below a patient’s backside. The experience was absolutely captivating. “This is what plastic surgery looks like in Miami right now,” he told us, “and I want everyone to see it.”
At 43, the Bal Harbour-based surgeon is clearly onto something big. After being booted off Instagram, he took his 15-year-old daughter’s advice and launched his Snapchat account. He gained 2,000 followers on day one, and today, he boasts over 100,000.
Why the Sudden Popularity?
First, the transformation videos are jaw-dropping. Dr. Salazar is incredibly skilled! From what I’ve observed, he can reshape any figure into a sleek hourglass figure reminiscent of J.Lo in just a few hours. Love handles? Bye-bye! Sagging butts? Disappeared! And that’s just the first procedure of his day.
Dr. Salazar’s personality makes watching him even more enjoyable. He drops slang like “shiznits” and “turnt,” and he uses hashtags like #fatbootyfriday. One tweet even exclaimed, “Rocky’s #BBL (that’s Brazilian Butt Lift for you newbies) came out on fleek!” He cleverly covers up the nipples in his breast lift “before” shots with sad-face emojis, which is just pure genius.
His staff seems to adore him too! They joke about everything from movie reviews to the subtleties of Thai versus Japanese cuisine. My favorite part? The daily shout-outs they do while wearing trendy black scrubs and a goofy plastic tiara that they call a “shout-out crown.”
Honestly, I can’t decide whether I want to work for this guy or have him work his magic on me so I can look like Kim Kardashian. Actually, I’ve made up my mind—after learning about a BBL yesterday, I definitely want mine to be on fleek now!
Skyrocketing Schedule
Since starting his Snapchat, Dr. Salazar’s schedule has skyrocketed from 15-20 appointments a day to a whopping 80-100, leading him to book out through July 2016. “This gives people a real perspective,” he mentioned. “They can relate to it, see it happening live, and it makes them more comfortable with the idea.”
As for how he gets patients to agree to share their surgeries online, Dr. Salazar told me it’s often not a tough sell. Some patients even come in asking to have their surgeries broadcasted! “About half my patients prefer to stay out of it,” he shared. “The other half are surprisingly open to it.”
Shiznits! Count me in!
Additional Resources
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In summary, Dr. Jake Salazar is revolutionizing the way we view plastic surgery through engaging content on Snapchat, making the process more relatable for potential patients while showcasing his incredible skills. With his fun personality and captivating transformations, he’s become a sensation in the plastic surgery world.