Hey there! I’m the mom who thinks the Pandora commercial that everyone raves about is just a bunch of nonsense. Please tell me I’m not alone in this!
I can be a bit cynical, leaning more toward logic than sentimentality, but I honestly don’t get what all the excitement is about. Moms are flooding my Facebook feed with comments like, “This will totally warm your heart!” and “I promised myself I wouldn’t cry, but here we are!”
In the commercial, a group of six women stands there while their kids, blindfolded, are asked to “find their mom” using their “intuition.” Cue the emotional music, loving looks, and a few tears shed by the mothers. Instead of feeling touched, I found myself wanting to roll my eyes. Here’s why:
- Each mom sports a completely different outfit. We’re talking long-sleeved sweaters, flowy blouses, fitted shirts, short-sleeved tops—it’s like a fashion show. You really think those kids can’t remember their moms’ clothing choices?
- The hairstyles are all over the place too. From short and curly to long and straight, ponytails to bobs—come on! The first kid feels for her mom’s hair and calls it intuition? Really?
- The editing is wild with a million cuts and angles. So many edits mean tons of chances to get it right. If a kid doesn’t pick the right mom on the first try, just reset and shoot again. It feels super staged and, well, pretty fake.
- Who doesn’t recognize their own mother just by touch? I mean, I’m pretty sure you could identify your dad, spouse, best friend, or even your dog while blindfolded. It’s not that extraordinary if you know what they feel like. How do you think blind people navigate their lives?
I can’t help but wonder how many mothers will ask for a Pandora bracelet this Mother’s Day and how many dads will be roped into buying one to show their wives just how unique they are.
Honestly, let’s replay this scenario but with one continuous take. Have all the moms wear matching outfits and pull their hair back. Let’s see how quickly the kids find their own moms. Then we might just start calling it “intuition.” For now, I’m sticking with the idea that it’s clever marketing—nothing more.
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In summary, I find the whole Pandora commercial disingenuous and overly sentimental, and I’m not afraid to say it.