If you haven’t heard about the LuLaRoe leggings phenomenon, you must be living in a cave. These leggings, famous for their soft fabric and eye-catching prints, have captivated millions of women.
We all know the drill when it comes to snagging a pair of these buttery-soft delights: navigating chaotic Facebook groups, dealing with scarce inventory on popular designs, and shelling out $25. I’ve seen grown women nearly come to blows over pizza wedge leggings—no joke.
When I first wrote about LuLaRoe last fall, I hadn’t tried a pair myself. Thanks to some friendly LLR consultants online, I received a few pairs to test out. I even got my hands on a “unicorn” pair—a solid black style that’s notoriously hard to find. Jackpot! Since then, I’ve bought several more pairs, and while I only wear them at home, I appreciate their comfort and softness.
Unfortunately, my elusive black unicorn leggings turned out to be a disappointment. After just a couple of washes—following the care instructions to the letter—holes appeared in the crotch seam. Since finding a replacement is nearly impossible, I’ve been unable to exchange them.
Even if I had the time to sift through countless Facebook groups to locate a consultant for an exchange, the thought of wrapping up the leggings, dragging my kids to the post office, and paying for shipping seems like too much trouble for a pair of leggings.
I’m not alone in this frustration. Each time I mention LuLaRoe, the comments section fills up with women who adore their leggings or fiercely defend multi-level marketing (MLM) practices. But there are also countless voices lamenting their own experiences, sharing how their leggings fell apart after a single wash. Some women report tiny holes forming even before the spin cycle begins.
The ongoing complaints about poor quality and frustrating return policies raise serious concerns about LuLaRoe and its business tactics. And let’s be clear: this isn’t the fault of the consultants; it’s a corporate problem. A decision was made somewhere to cut corners to meet demand, leaving consultants and customers alike in a lurch.
Our associate editor, Amanda Gray, was even quoted in a Business Insider article saying, “These pants rip like wet tissue paper.” Having once been a LuLaRoe enthusiast, she’s now retired from her quest for “unicorns” due to the leggings’ lack of durability.
A Facebook group of disgruntled LuLaRoe customers has emerged, dedicated to airing grievances. Two of these customers, Sarah White and Laura Black, have taken it further, filing a lawsuit against LuLaRoe for knowingly selling defective leggings. Their case, lodged in California, challenges the company’s marketing practices directed at the countless women who invested their hard-earned money (and time) to obtain the trendy leggings. Should their lawsuit succeed, it could have significant implications for anyone who purchased LuLaRoe leggings after March 31, 2016.
Here’s hoping that Ms. White and Ms. Black can gain an advantage over a company that seems to be taking advantage of both customers and consultants alike. For more insights on related topics, check out this post on our blog about home insemination.
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Summary
LuLaRoe leggings have gained popularity for their comfort and unique designs, but many customers are disappointed due to quality issues, including fabric tearing after minimal use. This has led to a lawsuit against the company for misleading marketing practices.