In October, a captivating story emerged about a young boy named Leo who has Down syndrome and aspired to model for the well-known children’s clothing brand, OshKosh B’gosh. This narrative quickly gained traction online, following the family’s efforts to advocate for more inclusive representation in advertising. After widespread media coverage, Leo has now become the face of OshKosh’s holiday advertisements, showcasing his charming personality on the company’s website and appearing in email and social media promotions starting December 3.
“I’m overwhelmed with pride and joy after seeing the ad,” said Leo’s mother, Sarah. “It feels like a significant achievement to raise awareness about inclusion, and I’m thrilled that it has resonated with so many people, including OshKosh.” Alongside his work with OshKosh, Leo is also set to collaborate with other brands, further breaking barriers in the modeling industry. “As seen in the photos, he truly enjoyed the entire experience and continues to thrive as a model,” Sarah noted.
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Conclusion
In summary, the story of Leo and his modeling journey with OshKosh B’gosh highlights the importance of diversity in advertising. It serves as an inspiring reminder of how representation can foster awareness and change.