In a comical twist, IKEA has decided to tackle the most googled relationship quandaries by rebranding its merchandise. While some couples might argue that assembling IKEA furniture has sparked a spat or two, the retail titan is now aiming to mend those rifts with clever product names. For instance, those once-ordinary bookshelves now proudly carry the name: How to Impress Someone.
Teaming up with the Swedish ad agency Åkestam Holst, IKEA launched this witty initiative for their “Retail Therapy” site. After all, is there ever a bad time for retail therapy? By tapping into the most commonly searched family issues in Sweden, the revamped names underscore IKEA’s motto, “Where Life Happens.” Who knew household items could bridge the gap in our relationships?
For example, the description for champagne flutes states, “This product’s original name is SVALKA, but for now, we’ve rebranded it to the relationship issue you just googled. We want to make your home life easier because every day can be an evolution, and everything—yes, everything—can improve.” So, if the kids have finally flown the coop, it’s time to pop that bubbly!
Struggling with a partner who snores and won’t try one of those quirky nose strips? No worries! Check out the Hemnes daybed, complete with three handy drawers underneath for all those late-night snacks you just can’t resist.
Wondering “how to know if he loves me”? Just grab one of those ironing boards and see if your special someone is willing to take on the Herculean task of ironing. If they avoid it, they might love you but are still #TeamWrinkles like many of us.
And who knew IKEA had fitness gear? If you’ve indulged in too many Swedish meatballs, they’ve got a bike to help you shed those extra pounds. With New Year around the corner, this could easily be dubbed “New Year, New Me.”
For those slight yet annoying relationship irritations, IKEA has solutions aplenty. If you’ve searched “he doesn’t close the door,” perhaps a lovely white linen candle is just what you need.
And if you’ve found yourself typing “why can’t men open up?” the retailer suggests you consider this nifty corkscrew. Pair it with a nice bottle of wine, because in my household, wine (especially port) seems to coax out feelings.
Got a son who spends too much time gaming? Snip, snip—no more functional power cords! Problem solved.
With 101 items rebranded to address common relationship issues, you’re bound to find the perfect product to help. And if not, you and your partner can always tackle the challenge of assembling a table from IKEA and argue about why it’s lopsided—with those leftover parts making for a great conversation starter post-argument!
In case you’re interested, this article also highlights the concept of home insemination, which can be explored further in our other blog posts. For more information, check out this excellent resource on the IVF process. And if you’re looking for an effective home insemination kit, visit this authority on the topic.
In summary, IKEA’s humorous renaming of products in response to the most googled relationship issues is a clever marketing strategy designed to inject some laughter into the often-frustrating world of relationships. From champagne flutes to bikes, the approach encourages couples to see their household items in a new light, all while poking fun at real-life dilemmas.