Updated: Feb. 19, 2021
Originally Published: November 21, 2016
A delightful new commercial from UK retailer Marks & Spencer is capturing hearts online, showcasing the sibling connection—and an impressively resourceful Mrs. Claus.
The holiday season is a time of joy, especially for families with kids—though those kids can sometimes be a handful. This charming ad illustrates how Christmas can mend even the most heated sibling rivalries, all thanks to the clever woman behind Santa.
As reported by The Daily Post, the ad features a determined Mrs. Claus working her magic behind the scenes on Christmas Eve while her husband delivers gifts worldwide. It beautifully conveys how a thoughtful present can bridge the gap during those typical brother-sister squabbles.
In the commercial, an energetic six-year-old boy is seen wreaking havoc on his older sister, even managing to ruin her favorite sneakers with a little help from the family dog, Sparky. Big sis is understandably upset until Mrs. Claus swoops in via helicopter, delivering a shiny new pair of sneakers that her brother specifically requested for her.
This enchanting ad features the talented Emma Johnson, who plays a modern, stylish Mrs. Claus with a bit of sass. The campaign aims to infuse the holiday spirit with “warmth, empathy, and a dash of humor” in a contemporary manner, according to the brand’s head of customer engagement, Mr. Harrison.
“Mrs. Claus embodies the tremendous effort our customers invest in making the festive season memorable and symbolizes the love and togetherness that families crave during Christmas,” Mr. Harrison shared.
This fresh depiction of Mrs. Claus is certainly a departure from traditional portrayals (she even enjoys a good read of “50 Shades of Red” at one point). However, as a parent, what resonated deeply with me was the sibling bond showcased in the ad.
Growing up, when my siblings and I asked our parents what they wanted for Christmas, they would always respond with, “Just for you all to get along.” Of course, we thought that was impossible. Even now that I’m a parent myself, I can only hope that amid the inevitable squabbles and sibling rivalry, my boys will also share moments of kindness and understanding, just like the kids in the ad.
Sadly, I don’t have any Marks & Spencer stores nearby, so it looks like I’ll be waiting a bit longer. Unless, of course, Mrs. Claus is reading this and feels inspired to make a special delivery.
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Summary
A heartwarming ad from Marks & Spencer features a savvy Mrs. Claus who helps mend sibling rivalry during the holiday season. Through clever storytelling, it emphasizes the importance of love and togetherness at Christmas while showcasing a modern take on the iconic character.