A little boy named Ethan is turning heads online! In just a week, a picture of the adorable 15-month-old has garnered over 59,000 likes and 79,000 shares on social media. His mother, Sarah Lane, is now reaching out to the popular children’s brand OshKosh B’Gosh, hoping they will feature her son in one of their ad campaigns.
“I want OshKosh to see my son through our eyes,” Sarah shared. “This isn’t just about the buzz we’ve created online; it’s about genuine representation. I hope they recognize Ethan’s potential and the unique contributions he can make to their marketing. Kids with Down syndrome and other disabilities are fantastic individuals, and we want OshKosh to help reshape how the world views them.”
While some companies like Target and Tommy Hilfiger are making strides toward more inclusive advertising, there’s still a long way to go when it comes to representing those with disabilities. “There are over 157 million businesses globally, yet only a handful include consumers with disabilities,” noted Kelly Morris, founder of Changing the Face of Beauty. “Brands can really shift the narrative by valuing these consumers in their advertising. After all, one in five families has someone with a disability. That’s a significant portion of the population that brands like OshKosh are missing out on.”
Sarah, who resides in sunny Florida, is hopeful that Carter’s, Inc., the parent company of OshKosh B’Gosh, will heed her request and embrace children with disabilities in their promotional efforts. “If we don’t fully accept Ethan and others with special needs, true inclusion will remain elusive,” she emphasized. “It’s high time we acknowledge that they aren’t just a passing trend in advertising; they’re here for the long haul!”
As we celebrate Down Syndrome Awareness Month, it’s essential to amplify voices like Ethan’s and raise awareness about the abilities of those with Down syndrome. For more information on how to support this cause, check out resources like NDSS.
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In summary, Sarah Lane’s heartfelt request for OshKosh B’Gosh to feature her son Ethan, who has Down syndrome, highlights the need for greater representation of individuals with disabilities in advertising. By advocating for inclusion, Sarah hopes to change perceptions and promote acceptance in the retail world.