Introducing Jamie Carter, the first-ever “CoverGuy” for CoverGirl, an iconic name in American makeup. This week, the brand proudly announced the 17-year-old sensation as its newest ambassador, joining the ranks of pop culture icons like Zendaya, Taylor Swift, and Katy Perry. Jamie has already amassed a following of nearly half a million fans on Instagram, making waves in the beauty community.
The excitement was palpable when Katy Perry took to Instagram to share her enthusiasm, saying, “So thrilled to announce the very first COVERGUY, Jamie Carter!” A shoutout that got Jamie buzzing with joy: “I am beyond excited and a little SHOOK to share that I’m now the face of @covergirl! Being the first male ambassador for such an iconic brand is a huge honor.”
Jamie’s journey into the world of beauty began about a year ago. “I’ve always been a creative person, loving to draw and paint since childhood, but makeup was a whole new canvas for me,” he shared with Cosmopolitan. His foray into cosmetics began unexpectedly when a friend asked him to step in for her late makeup artist before a school dance. “I thought, ‘Sure, but if you look terrible, don’t blame me!’ But it actually turned out great, and the compliments rolled in,” he explained. Soon after, he invested in a starter makeup kit and started practicing on friends, gradually building a loyal clientele.
Of course, like many modern makeup enthusiasts, Jamie turned to YouTube for guidance. “I’ve been obsessed with tutorials for years, which gave me a head start. But mostly, it’s been trial and error to see what works for me,” he said. With his striking features—bold brows, petite eyelids, and a notable nose—he’s learned to work his makeup magic. “It’s definitely a journey figuring out how to enhance my unique look!”
However, Jamie’s passion for makeup didn’t come without its challenges. His parents initially questioned whether his interest was tied to gender identity. “They were worried I was trying to be a woman,” he recounted to Marie Claire. “It took a lot of heart-to-heart chats to show them that makeup is an art form for me. I’m still proud to be a guy, whether I’m rocking a bare face or glam looks.”
Now, Jamie aims to inspire others through his newfound platform. “I hope this shows that anyone can wear makeup and achieve their dreams with hard work,” he expressed after the official announcement. “I can’t wait to reveal what we have lined up—trust me, it’s going to be epic!”
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In summary, Jamie Carter is breaking barriers as CoverGirl’s first male ambassador, delighting fans and inspiring many with his artistic approach to makeup. His journey from a curious teen to a celebrated beauty influencer showcases the power of creativity and confidence.