In a heartwarming move, a mother named Lisa Stern is making waves online by advocating for her son, 15-month-old Max, who has Down syndrome. Just days after sharing a photo of him, it has garnered over 59,000 likes and 79,000 shares on social media. Lisa is now reaching out to children’s clothing brand OshKosh B’Gosh, hoping they will consider featuring Max in their upcoming advertising efforts.
“I would love for OshKosh to see the beauty in my son that we see every day,” Lisa shared with us. “It’s not just about the buzz we’re creating online; I want them to recognize his potential and how he could enrich their brand. Children with Down syndrome and other disabilities are remarkable, and we hope OshKosh will join us in changing how the world views them.”
While brands like Target and Tommy Hilfiger have begun to embrace more inclusive advertising, representation of people with disabilities remains limited. “With 157 million companies out there, only a few include individuals with disabilities in their campaigns. There’s a significant gap that needs to be filled,” noted Sarah Green, founder of Changing the Face of Beauty. “One in five families has a member with a disability, making it a vital market that brands like OshKosh should connect with.”
Living in Georgia, Lisa hopes that Carter’s, Inc., the parent company of OshKosh B’Gosh, will take her request to heart and start showcasing children with disabilities in their ads. “It’s essential to fully embrace my son and others like him. True inclusion won’t happen without this recognition. It’s time to understand that they’re not just a passing trend in advertising; they’re here to stay!”
As October marks Down Syndrome Awareness Month, consider visiting resources like NDSS to find ways to raise awareness and celebrate the abilities of individuals with Down syndrome. For more insights, check out this post on intracervicalinsemination.com or explore Make a Mom for expert advice on home insemination. Additionally, IVF Babble provides excellent resources for pregnancy and related topics.
In summary, Lisa Stern is passionately advocating for her son Max, who has Down syndrome, to be featured in an OshKosh ad campaign. She hopes that by highlighting the incredible potential of children with disabilities, brands will move towards greater inclusivity in their advertising strategies.