A student recently took to social media to share her frustration with H&M’s sizing after an unsuccessful attempt to try on a pair of jeans. Emily Thompson was excited to find a pair of kick flare jeans on sale at her local H&M store in Leeds. Priced at just £10 and labeled as size 16, she felt confident that they would fit, given that she usually wears a size 14 in hips and sometimes 16 for trousers. However, her enthusiasm quickly faded when she realized the jeans wouldn’t even go over her hips.
In a post on H&M’s Facebook page, she expressed her disappointment: “I’m sure you’re aware that size 16 is your largest size before it shifts into the plus-size range, which is quite limited in-store and doesn’t offer many trendy options. I’m not overweight and stand at 5 foot 11, with a fairly average body shape. It’s already hard for me to find clothes that fit well due to my height, so why are your jeans so unrealistically small?”
This raises a valid point. Why do brands like H&M produce clothing that seems to run so small? Emily, frustrated, asked, “Am I too big for your everyday range? Should I just accept that stylish and affordable fashion isn’t meant for me?” H&M’s response was a generic one, thanking her for her feedback and apologizing for her experience. “We want our customers to enjoy shopping with us and feel confident,” they stated. Unfortunately, that confidence was clearly absent for Emily. They explained that sizing can differ based on style, cut, and fabric, which she dismissed as a “cop-out.” In her words to Buzzfeed News, “If H&M believes I’m too large, it’s them who needs to rethink their sizing.”
Her post attracted thousands of comments, with many others sharing similar experiences with H&M’s sizing. This issue of unrealistic sizes in mainstream fashion is something that resonates with many, as it can leave shoppers feeling excluded.
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In summary, Emily’s experience highlights a significant issue in the fashion industry regarding sizing that often leaves shoppers feeling frustrated and excluded. As many share their stories, it becomes apparent that change is needed to create a more inclusive shopping environment.