In a world where #girlpower is all the rage, there still exists the nagging notion that menstruation should be discreetly tucked away. Remember that cringe-worthy story from middle school about the girl who got her period while wearing white jeans? It’s a fear that still looms over many of us today. But here comes Bodyform, a UK-based pad manufacturer, with a fantastic new ad titled “Blood,” designed to make you feel proud of your period for once.
Empowering Imagery
The commercial showcases women engaging in impressive athletic feats, pushing themselves to their physical limits and, yes, even bleeding. We see a ballerina with bloodied toes, a determined runner who scrapes her knee but gets back up, a rugby team charging down the field, a boxer ready to fight, and a surfer diving into the waves. These women exude power, strength, and resilience—while embracing their natural bodily functions.
Challenging Societal Norms
This bold statement stands in stark contrast to the usual pad and tampon advertisements that emphasize “protection,” as if revealing a drop of blood is a danger to society. We’re often subjected to cheerful women pouring blue liquid onto pads, perpetuating the myth that our natural processes need to be masked. Yet menstruation is a universal experience—so why are we constantly told to hide it?
The ad, crafted by London’s AMV BBDO, is part of Bodyform’s broader campaign called Red.fit, which aims to educate people about fitness and menstruation. Their powerful message is simple: No blood should hinder our progress.
Embracing the Challenge
Sure, periods can be challenging—like, REALLY challenging. hugs a bottle of pain relievers tightly But menstruating women can accomplish anything, and there’s no need to feel ashamed. In fact, exercise can help alleviate cramps! When we bleed during physical activity, it highlights our toughness and determination. Perhaps it’s time to start viewing our menstrual blood with pride. This ad beautifully embraces that concept, reminding us that blood—regardless of its source—is nothing to be ashamed of.
Further Resources
If you’re interested in exploring more about home insemination, check out this informative blog post. And for those looking into artificial insemination options, Cryobaby’s at-home insemination kit is a great resource. Also, for further information on fertility treatments, visit ACOG’s excellent resource.
Conclusion
In summary, Bodyform’s new ad not only empowers women to embrace their periods but also challenges societal norms around menstruation. By celebrating the strength that comes with bleeding, it encourages women to feel proud of their bodies and what they can achieve.