In a refreshing twist on traditional advertising, Organic Valley has released a new commercial that humorously illustrates the chaotic morning routines of real women. Gone are the days of watching impeccably made-up women jump out of bed, ready for a day of yoga and gourmet breakfasts. This new ad embraces the delightful absurdity of our everyday lives, showcasing moments that will have you chuckling and nodding in agreement.
Unlike the fantasy portrayed in most commercials, this 90-second clip brings to light the relatable truth of women’s mornings. According to a survey conducted by Bright Horizon Research, which polled 1,000 American women aged 25 to 54 who work full time, it turns out that many prioritize hair and makeup over breakfast. After all, who can think about food when there are pesky dark circles to hide? And let’s be honest, who has time for yoga when battling a hairbrush through a tangle of morning bedhead? The rise of the top bun is just one sign of how many women are adapting to their busy lives, often squeezing in meals while on the go.
The research revealed that a whopping 79 percent of women have eaten in a moving vehicle, which is hardly surprising given the juggle of work and family commitments. I’ve lost count of how many meals I’ve had to munch on during my commute. A stash of almonds in the glove compartment has become my go-to for those hangry moments. And let’s not forget the 36 percent of women who have resorted to re-wearing slightly dirty clothes, proving that a well-placed scarf can work wonders in hiding stains.
Nicole Hart, the innovative mind behind the ad, expressed the growing gap between the idealized versions of women’s lives on social media and the reality of our hectic mornings. While not every ad needs to be a documentary on real life, if more commercials embraced this level of honesty and humor, we might just stop hitting that fast-forward button.
You can check out the ad below to see how it portrays the delightful chaos that many of us experience every morning.
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In summary, Organic Valley’s new commercial offers a hilarious and relatable take on the morning routines of real women, contrasting sharply with the polished portrayals often seen in advertising. If you’re looking for a good laugh while embracing the truth of our busy lives, this ad is a must-watch.