As Easter approaches this year, it’s hard not to notice how much this holiday has transformed over the years. Gone are the days of simply receiving a chocolate bunny and some jelly beans. In 2023, the Easter extravaganza seems to rival Christmas in terms of spending and celebration. It makes you wonder: when exactly did Easter turn into a springtime version of Christmas?
Recent reports indicate that Easter spending is projected to reach an astounding $20 billion. According to a survey by Prosper Insights and Analytics, consumers are likely to spend around $2.6 billion on candy and another $2.5 billion on gifts, with additional funds allocated for clothing, decorations, and, of course, flowers. On average, those celebrating are expected to shell out about $150 each.
A quick browse on the internet confirms this shift. Retailers like Target now offer options to “create your own Easter basket,” featuring rows of high-ticket toys like a $55 Paw Patrol set and a $45 Zootopia collection.
Pinterest is overflowing with ideas for teacher gifts, elaborate decorations, and even “Easter trees”—full-size Christmas trees adorned with spring-themed ornaments.
What has happened? Easter, once a simple holiday, now demands that parents shower their children with gifts and organize elaborate meals and activities. While everyone is free to spend their money as they wish, one can’t help but feel overwhelmed thinking about the expectations that come with the holiday. I can already picture my kid returning from school to tell me how the Easter bunny delivered a brand new swing set, a gaming console, and maybe even some golden eggs, all under an Easter tree.
If your family enjoys making Easter a big celebration, go for it! But in my home, a few quality chocolates and a coloring book are more than enough to keep things simple—and that’s just the way I like it.
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In summary, Easter has evolved from a modest celebration into a major holiday comparable to Christmas, with parents feeling pressured to spend significantly on gifts and decorations. While some families embrace this new tradition, others, like mine, prefer to keep it simple and meaningful.