A British smoothie brand’s witty post poking fun at BIC’s “For Her” pens is taking social media by storm. Remember when BIC rolled out their pink and purple pens a few years back, claiming they were specially designed to fit “dainty lady fingers”? Well, those pens are still around, and they recently became the target of a good-natured roast when a UK company received some samples in honor of International Women’s Day.
The team at Fruity Blends received a shipment of these so-called “lady pens” yesterday and decided to share their amusing reactions on social media. In a Facebook photo, three women proudly hold up signs declaring, “Watch out, Shakespeare!” and “I wrote this all by myself.” Meanwhile, a male colleague stands next to them holding a page filled with scribbles, poking fun at the notion that these pens are exclusively for women.
The hilarious post quickly went viral, racking up over 22,000 likes and 7,000 shares. Viewers joined in on the fun, adding their own jokes, as the company engaged with fans in a delightful comment thread that has become one of the best on the internet.
If you’re still not convinced of the absurdity of these pens, you can check out the entertaining reviews on Amazon. They’d be even funnier if penned in those slender pink and purple writing tools. BIC likely didn’t anticipate that their product would become a running joke, but it’s hard not to poke fun at the idea of a pen specifically made for women. Last time I checked, there’s nothing biologically different about how women write compared to men, so why the need for pens in shades of lavender and rose?
While it’s great that BIC wants to celebrate women, perhaps they could do so by highlighting influential female writers or trailblazers in the business world who have made significant contributions using their products. Women have enough stereotypes to tackle without being handed a pen that embodies outdated notions. On International Women’s Day—and every day—what we need are tools that empower us, not reinforce clichés.
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Summary:
A British smoothie company humorously trolled BIC’s “For Her” pens after receiving samples, highlighting the absurdity of gender-specific writing instruments. The viral post sparked laughter and discussions about stereotypes, emphasizing women’s empowerment over outdated notions.