As we approach Easter Sunday, it’s hard not to notice the stark contrast between how the holiday was celebrated during our childhoods and how it is perceived today. In the past, Easter typically meant receiving a chocolate bunny and perhaps a bag of jelly beans shaped like carrots. However, as we enter 2016, it seems that Easter has transformed into a commercial spectacle, rivaling Christmas in its extravagance.
Recent data from the National Retail Federation (NRF) indicates that Easter spending is projected to reach an astounding $17.3 billion this year. A survey conducted by Prosper Insights and Analytics reveals that consumers are expected to spend around $2.4 billion on candy and an additional $2 billion on gifts. The remaining funds will be allocated to clothing, decorations, food, and flowers, leading to an average expenditure of approximately $146 per person celebrating the holiday.
A brief exploration of online shopping sites underscores this trend. For instance, Target offers a “build your own Easter basket” feature, prominently showcasing high-priced toys at the top of the list. Featured items include a $52 Paw Patrol toy, a $40 Zootopia set, and a Barbie doll priced at nearly $20.
On platforms like Pinterest, you’ll discover a plethora of ideas for teacher gifts, elaborate decorations, and even creative “Easter trees” — full-sized Christmas trees adorned with spring-themed decorations.
This shift raises the question: what has happened to Easter? Once a simple holiday, it now demands that parents shower their children with excessive gifts and orchestrate elaborate celebrations. While individuals are free to spend as they wish, one must ponder the extent to which this commercialization will escalate. The thought of my child returning home from school, excitedly recounting how the Easter Bunny delivered a swing set and a new Xbox, leaves me feeling overwhelmed.
If turning Easter into a Spring Christmas is your family tradition, embrace it. For my family, a few Godiva bunnies and a coloring book from the dollar section suffice, and that’s exactly how I intend to keep it.
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In summary, while Easter has evolved into a holiday that mirrors the commercialization of Christmas, families should feel empowered to celebrate in a way that aligns with their values and traditions, whether that involves lavish gifts or simple treats.