A UK company recently found themselves in the spotlight after receiving samples of BIC’s controversial “For Her” pens, which are designed with pink and purple colors and marketed as more suitable for women’s delicate hands. This product was introduced a few years ago under the premise that standard pens are unsuitable for women, a notion that many found absurd.
Fruity Bliss Employees Document Their Experience
To mark International Women’s Day, the employees at a British smoothie company, Fruity Bliss, decided to humorously document their experience with the pens on social media. In a Facebook post, three female staff members held signs that humorously read, “I’ll be the next Jane Austen,” and “Look out, world!” In stark contrast, a male colleague displayed a page filled with doodles, highlighting the ridiculous gendered marketing.
The post quickly gained traction, racking up thousands of likes and shares, while users chimed in with their own witty comments, creating a lively discussion that showcased the community’s sense of humor. The reviews for the pens on platforms like Amazon further emphasize the comical nature of their marketing strategy, as many users noted the pens would be better suited if they were written in with slim, colorful inks.
Challenging Outdated Stereotypes
While BIC intended to celebrate women with this product, it inadvertently sparked conversations around outdated stereotypes. It raises the question of why products for women must conform to specific colors and themes, as if women are incapable of using standard writing instruments. Instead of focusing on frivolous products, brands could take the opportunity to honor influential women writers or business leaders, providing role models rather than reinforcing clichéd perceptions.
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Conclusion
In summary, the humorous backlash against BIC’s “For Her” pens illustrates society’s ongoing struggle with gendered marketing. The comedic responses to the product highlight the absurdity of suggesting women need specially designed pens, opening the floor for more meaningful discussions about women’s representation in various fields.