Starbucks seems to be in constant turmoil this holiday season. After the red cup controversy, they are now under fire for a cookie. Yes, a cookie.
Upon viewing this cookie, I perceive a polar bear donning a scarf. However, others interpret it in a rather dark and unsettling manner.
“Is Starbucks promoting violence against polar bears with their holiday cookies?” — @mark_winter
“Starbucks cookies: a polar bear with a gruesome twist? What a way to celebrate the season!” – @lisa_jones
“Cute polar bear cookies from #Starbucks? Or a representation of a #crimescene?” – @david_smith
It seems that when some individuals see the red lines on the cookie, they envision a polar bear with a severed throat and blood dripping down its neck. Nothing quite encapsulates “happy holidays!” like the marketing of a violently depicted animal in cookie form, right? Especially when this treat hasn’t been available in stores since December 2010.
Pause for dramatic effect
Yes, you read that correctly. According to a statement from Starbucks, “In December of 2010, we offered cheerful polar bear cookies in cozy scarves. They are just one example of our tradition to provide festive and delightful holiday cookies. This year, you can find snowmen cookies and gingerbread people in holiday sweaters.”
Now, the internet isn’t just reacting to a cookie; they’re reacting to something that happened five years ago.
Let’s take a step back, internet, and perhaps do a little research. In today’s digital age, we have access to an abundance of information and platforms to express our views. Instead of focusing on trivial matters, many are choosing to prod at insignificant issues. In a decade, no one will remember the red cups or the polar bear cookies. What will matter, however, are pressing social issues like terrorism, mass shootings, cancer, and inequality.
As we approach 2023, let’s agree to prioritize our time and energy towards meaningful issues that can positively impact our world. Our children deserve a better society than one preoccupied with outdated snacks.
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In summary, while Starbucks faces backlash for their cookie design, it serves as a reminder that we should focus our discussions on more impactful societal issues rather than trivial controversies.