If you’ve been refreshing the Barbie Collection page in anticipation of the Ava DuVernay Shero Barbie, it’s time to take a break—she won’t be available until tomorrow. Although two customer service representatives confirmed a December 8 launch date, there seems to be some confusion regarding the specifics.
Just yesterday, Ava tweeted that the release would happen today, and even Barbie herself hinted at the same. CNN corroborated this information; however, as of now, the Ava Barbie is still not up for grabs. After nearly an hour of futile refreshing on the Barbie Collection homepage, I reached out via phone to clarify. Both representatives confirmed that the doll will indeed be released on December 8, but they were uncertain about the exact time. One suggested that special collections typically drop at 11 a.m. Central Time, while the other recommended logging in at 12:01 a.m.
Moreover, both reps mentioned that the doll would be available in limited quantities. Despite this, I’m determined to try my luck. I’ve often teased my partner for saving items for our children to enjoy later, but this is the first time I’ve wanted to purchase something as a “time capsule” for my daughter. My hope is that by the time she can appreciate this gift, recognizing the achievements of black women will be commonplace, and she’ll be surprised to learn that celebrating the first black female director nominated for Best Picture was once a significant event.
In a generous gesture, DuVernay is donating her proceeds from the doll to support ColorOfChange.org, a civil rights advocacy group, and the human rights organization Witness. Barbie General Manager Evelyn Mazzocco stated, “Barbie has always represented that girls have choices. Initiated by a female entrepreneur and mother, this brand has a responsibility to honor and promote powerful female role models who are paving the way for future generations.”
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In summary, the Ava DuVernay Shero Barbie is set to be released on December 8, with limited availability. While the excitement builds, it’s essential to stay informed and patient.