In a landscape where women often face a plethora of confusing terms just to find suitable clothing, the issue of size categorization remains prominent. Many individuals, like Melissa Harper, have expressed frustration regarding the separation of clothing based on size, questioning why all women’s apparel cannot be displayed together, regardless of size. Harper noted, “It’s peculiar that shopping with friends often means being relegated to a hidden section, as if there’s a stigma attached to certain sizes.”
This month, Harper’s new clothing line, Melissa Harper Seven7, is set to debut, offering an inclusive range from sizes 4 to 28. Available at retailers such as Bloomingdales, Nordstrom, and Macy’s, Harper has secured commitments from some stores to stop the practice of size segregation.
Harper has long been an advocate for women needing fashionable options beyond size 12. As early as her time on a popular show, she was modifying her costumes to be both flattering and stylish. Many women have echoed her sentiments, expressing disappointment that trendy clothing often seems exclusive to smaller sizes. She shared with a lifestyle publication, “I frequently had to create my own pieces, and when I wore them, I often faced inquiries about where to find them. It felt disheartening to admit that I had custom-made them because I truly loved them.” Harper aims to fill the gap in the market for women who struggle to find attire that doesn’t make them feel out of place or overly mature.
From a business perspective, her strategy of eliminating the ‘plus-size’ label could prove advantageous. By allowing women to shop alongside their friends rather than in isolated sections, it is likely to encourage spontaneous purchases, which is beneficial for sales.
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In summary, Melissa Harper’s new clothing line seeks to bridge the gap in fashionable options for women of all sizes, while also challenging the traditional categorizations that limit inclusivity in fashion. Her approach is not only about style but also about creating a shopping environment that fosters community and connection among all women.