Target and I: A Retail Love Story

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Updated: Oct. 9, 2023

Originally Published: March 29, 2010

Let’s just say it straight: I’m the ultimate marketer’s fantasy. But if I’m being honest, I’m totally obsessed with Target. There, I said it. I often walk into my local Target with a simple shopping list, yet somehow emerge with a cart full of 27 extra items I never intended to buy. It defies all logic—Target is my ultimate weakness.

Usually, I’m quite sensible when it comes to shopping. I love a good sale, and I occasionally splurge on high-quality pieces like stylish shoes and tailored suits from premium brands. But Target? It provides everything in between and turns me into a shopping zombie as soon as I step through those automatic doors.

Do I need a natural linen spray for under five bucks? Honestly, who knows? But wait—there’s a matching scented hand wash? Sure, I already have soap at home, but it’s cute and coordinates perfectly! Why should I think twice? Before I know it, it’s already in my cart.

If a trendy designer collaborates with Target or if it features polka dots or vibrant paisleys, I don’t even hesitate. I’m talking everything from chic candles to colorful colanders. Occasionally, I’ll forget an item while I’m perusing the aisles, only to remember it the next day amidst a whirlwind of conference calls and meetings.

I can count on one hand the occasions I’ve left Target without spending at least $100. I might go in for shoelaces and almond milk but somehow end up with a cart full of goodies totaling $97. Greek yogurt for $2.29? My mom and grandma would raise an eyebrow, but I’m already there, parked, with 30 minutes to spare before I have to pick up my daughter. I might as well grab it.

I know friends who have to go on “Target diets” because they can’t handle the temptation. They haven’t stepped inside the store in months—months, I tell you!

As I navigate through the cleverly marketed aisles designed specifically to catch women’s attention, I often don’t realize how quickly the items will add up. It’s not until I’m waiting in line, arranging my selection and tossing in a pack of pink gum, that it hits me. The cashier, who looks like she just graduated high school, glances at me and says, “That’ll be $127, ma’am.” What in the world?

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In summary, my visits to Target are always an adventure, filled with unexpected finds and delightful distractions that lead to a hefty bill at checkout. Whether it’s a designer collaboration or a simple impulse buy, I can’t resist the charm of this retail giant.


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