In an enlightening discussion at the New York Public Library, showrunner Matthew Weiner confirmed that Don Draper, the beloved ad executive from Mad Men, was indeed the creative force behind the legendary Coca-Cola commercial. Weiner, in conversation with novelist A.M. Homes, provided insights into the much-analyzed series finale that has captivated audiences.
Key Takeaways from Weiner’s Discussion:
- Don’s Creative Genius: Weiner confirmed that the iconic 1971 “Hilltop” advertisement, which famously encouraged viewers to “teach the world to sing,” was Don’s brainchild. The character’s serene expression while surrounded by others at a retreat hinted at the power of creativity, leading to the conclusion that this memorable ad was a perfect way to conclude the series. Weiner stated, “I did think, why not end this show with the greatest commercial ever made?”
- Rejecting Cynicism: Contrary to some modern critics who interpret the ad’s placement as a cynical twist, Weiner emphasized that the ad was groundbreaking at its time. It represented unity in a divided world, as just five years prior, interracial casting in advertisements was virtually nonexistent. Weiner passionately defended the ad’s authenticity, stating, “It comes from a very good place.” He argued that the ad’s intention was sincere, capturing a hopeful spirit rather than a commercial exploitation of societal issues.
- Symbolism of Sorrow: The emotional character of Leonard, who appeared at the retreat, served as a profound representation of the post-war man’s alienation. Weiner hopes that viewers see Leonard as a reflection of Don, indicating that the series encourages introspection and understanding of one’s own struggles. He mentioned, “I liked the idea where he’d come to this place, and it’d be about other people and a moment of recognition.”
- Joan’s Unexpected Journey: Weiner expressed surprise at Joan’s transformation into a single-mother feminist, a narrative arc he hadn’t anticipated. Initially, he thought Joan would choose a different path. He remarked, “She made a practical decision not to take any shit anymore,” highlighting her evolution as a character who prioritizes her career and personal growth.
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In summary, Weiner’s reflections on Mad Men shed light on the deeper meanings behind the series’ conclusion, revealing themes of creativity, social progress, and personal growth.