As marijuana becomes more legally accessible, the challenge of preventing its use among adolescents grows. A team of researchers from Johns Hopkins University suggests that we can mitigate this issue by applying lessons learned from the regulation of alcohol and tobacco. Here are four strategies to consider:
1. Maintain High Prices
The research indicates that teens are more likely to reduce their tobacco consumption when prices increase. Since marijuana is generally more expensive than tobacco or alcohol, we may already be on the right track. However, it’s essential to strike a balance—prices shouldn’t skyrocket to the point where adult users revert to illicit dealers. Special attention should be given to controlling the pricing of single joints and edibles, which are often within reach for younger individuals.
2. Regulate Retail Locations
Studies reveal that young people are more inclined to use illegal substances when sold near schools or playgrounds. It is advisable to ensure that marijuana retail stores are situated at a safe distance from these areas. Additionally, marijuana outlets should focus exclusively on cannabis products. Strict age verification protocols should be enforced at these establishments, with significant penalties for retailers who fail to check IDs properly.
3. Make Products Less Appealing to Children
While older teens may seek out marijuana, younger children may accidentally consume it, particularly in the form of edibles. These products are often sweets with bright packaging, making them attractive to kids. Legislation should be enacted to ensure that edible marijuana products are packaged in childproof containers and designed to be less visually appealing to children. For instance, do we really need cartoon characters on edible packaging?
4. Tighten Advertising Regulations
We know from history that exposure to alcohol and tobacco marketing increases youth consumption. To prevent similar trends with marijuana, it is crucial to implement strict regulations on marketing practices from the outset. This includes banning cartoon imagery, restricting commercials during children’s programming, and eliminating any romanticized portrayals of marijuana in media aimed at a younger audience.
The researchers highlight that marijuana poses unique challenges not present with alcohol and tobacco. For example, it can be cultivated easily at home, and its medicinal applications can complicate parental approaches to its use. However, we have witnessed the consequences of neglecting youth access in the alcohol and tobacco industries, and it is our responsibility to prevent a similar situation with marijuana.
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In summary, by maintaining high prices, regulating retail locations, making products less appealing to children, and tightening advertising regulations, we can better prevent teen access to marijuana. It’s crucial to learn from the past to secure a healthier future for our youth.