When I first learned about the uproar on social media regarding Kat von D’s lipstick named “Underage Red,” my immediate reaction was one of admiration for its audacity. Is the name controversial? Certainly. However, it’s perplexing why this has stirred such a significant reaction. As a parent to a 12-year-old daughter, my perspective might be different, but the boldness of cosmetic branding has evolved over the years.
Since Chanel introduced “Vamp” in 1995 and Nars released the iconic “Orgasm” blush, makeup brands have leaned into playful and provocative names. Consider MAC’s “Nymphette” or Urban Decay’s “Pussy Galore,” not to mention the cleverly named “Backdoor” eyeshadow. One can see the creative intent behind these choices.
In response to the backlash, Kat von D took to social media to clarify her vision for “Underage Red.” She described it as “an unapologetic, bold red” and further articulated that it represents “feminine rebellion.” She firmly rejected the notion that her product promotes any form of degradation against women. Von D challenged critics to reflect on their interpretations and the potential harm of negativity. She stated, “NO. I refuse to sacrifice my integrity and creative freedom. NO. I will not be pulling ‘Underage Red’ from my collection. And NO. This is not an apology.”
The fervor surrounding this lipstick shade has only increased its allure, making it a sought-after item that is currently sold out. For those of us intrigued by bold makeup choices, it might take a little while longer to add this nostalgic shade to our collections.
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In summary, the debate surrounding Kat von D’s “Underage Red” lipstick encapsulates broader discussions about branding, social perception, and artistic expression in the cosmetics industry. While some may find the name objectionable, others see it as a celebration of boldness and individuality.