Research from the University of Minnesota has highlighted the negative effects of shopping while hungry. It suggests that hunger heightens your desire to acquire not only food but also various other items. According to findings shared on sciencedaily.com, consumers who shopped at a large department store while feeling famished spent an astonishing 64% more than those who had recently eaten. Another study revealed that hungry shoppers chose 70% more products compared to their satiated counterparts.
This phenomenon occurs because hunger influences our decision-making processes, leading to impulsive purchases. When you shop on an empty stomach, the allure of food can overshadow your original shopping list, resulting in unnecessary expenditures. To avoid this pitfall, it’s advisable to eat a balanced meal or snack prior to embarking on a shopping trip.
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In summary, shopping while hungry can lead to overspending and impulsive buying decisions. To maintain financial discipline and stick to your shopping goals, ensure you eat before heading out.