As a longtime enthusiast of music, it’s somewhat amusing to me that I’m here advocating for music videos. Unlike many of my peers, I wasn’t particularly fond of them during their heyday. But after years of turning my back on popular music, I found myself in the unexpected position of working at MTV, VH1, and MTV2. My initial skepticism faded after I started in 1991, as I discovered how the right blend of visionary directors and talented musicians could produce four minutes of pure artistry. While many fondly look back on the ‘80s, it was the ‘90s that truly transformed music videos into lasting cultural artifacts.
Setting aside icons like Michael Jackson and Madonna—who could easily dominate any such list—here are nine music videos from the ‘90s and 2000s that are well worth revisiting. I hope these selections spark some nostalgia for you, too.
-
Lauryn Hill – “Everything Is Everything,” directed by Sanji (1998)
The moment the music starts, New York City transforms into the ultimate backdrop. This video captures that romantic essence of NYC that resonates deeply with me.
-
Soundgarden – “Black Hole Sun,” directed by Howard Greenhalgh (1994)
I remember working at MTV when this gem was released. The buzz in the hallways as everyone gathered to watch it was simply unforgettable.
-
Fatboy Slim – “Weapon of Choice,” directed by Spike Jonze (2001)
Back when I was at MTV2, this video was a consistent highlight. No matter how many times it aired, it felt like a delightful surprise every single time.
-
Blur – “Coffee & TV,” directed by Hammer & Tongs (1999)
This quirky video captured my heart while I was at MTV2. I was so taken with it that my sister-in-law, an artist, even painted a T-shirt featuring the memorable milk carton.
-
OK Go – “Here It Goes Again,” directed by Trish Sie and OK Go (2006)
It was tough to choose between this and their earlier video “A Million Ways,” but the treadmills stole the show. Get your kids to watch this one—they’ll be amazed!
-
Smashing Pumpkins – “Tonight, Tonight,” directed by Jonathan Dayton and Valerie Faris (1996)
Though Billy Corgan’s voice wasn’t my favorite, I couldn’t deny the power of this video. Watching it now reminds me just how good the song really is.
-
Björk – “It’s Oh So Quiet,” directed by Spike Jonze (1995)
Björk knows how to create a captivating music video. This one, with its homage to classic musicals, is a delightful mix of old and new.
-
Jamiroquai – “Virtual Insanity,” directed by Jonathan Glazer (1996)
With its funky hat, moving couches, and quirky bugs, this video is impossible not to smile at. It crossed all music boundaries back then.
-
Weezer – “Keep Fishin’,” directed by Marcos Siega (2002)
This fun collaboration with the Muppets is a classic in its own right. Marcos, who directed the video, worked hard to fulfill his dream, and his success is admirable. Plus, if you’re a fan of The Muppet Show, you’ll find this hilarious.
Reflecting on my time at those networks, it’s hard to believe I once disliked music videos. I spent over a decade getting paid to enjoy them! If you’re interested in more engaging content, check out this insightful post on family building options.
In summary, these music videos from the ’90s and ’00s are not only nostalgic but also represent a unique blend of artistry that continues to resonate today. For those looking to explore home insemination options, you can find reputable supplies at Make a Mom. And for more information on family building, Resolve offers excellent resources.
Leave a Reply