A friend recently posted a photo that left me pleasantly surprised: a public “feeding station” at Target. Just when you thought your affection for Target couldn’t grow any more!
This station features two cozy chairs, a small table, and a box filled with complimentary breast pads for mothers. There’s even a Boppy and a breastfeeding cover for added convenience. Best of all? It’s positioned in plain sight, rather than hidden away in a secluded room.
“How innovative!” my friend captioned the image of the feeding station at the Target in New Braunfels, which also included a basket of free breast pads. The Facebook group, Breastfeeding Mama Talk, shared a similar photo last week from the same store, prompting women to share their experiences of local Targets with the same facilities. One mom from Yreka, California, chimed in, “My Target has one of these! And the last time I used it, a Target employee brought me snacks and a water bottle.” Snacks and water? Now that’s a rare find!
Another commenter noted the thoughtful wording of the sign: “It doesn’t say ‘nursing station,’ it says ‘feeding station.’ Kudos to you, Target!”
For new mothers, timing outings with an infant can be overwhelming. Knowing there’s a comfortable spot to pause, unwind, and attend to a fussy baby is incredibly reassuring—especially for those just navigating the world of public feeding. This initiative is a fantastic service for customers.
We reached out to Target for more information, and a representative confirmed that while there are no immediate plans to expand this feature nationwide, they are testing designated nursing rooms in select stores to gauge customer feedback.
“This space is not something that is rolling out to other Target stores,” Kristy Welker, a Target representative, explained. “In late 2016, we began testing designated nursing rooms at two stores in Minnesota. We will continue to evaluate guest feedback on this test to determine broader rollout to additional stores, and we always appreciate hearing from our guests about how we can better meet their needs.”
Welker also mentioned that fitting rooms are available for mothers who prefer a more private space to breastfeed, even if others are waiting. “Guests who choose to breastfeed in public areas of the store are welcome to do so without being made to feel uncomfortable.” Moreover, store leaders are empowered to make decisions that cater to the needs of their customers, as was the case at the New Braunfels store.
So let your store leaders know how much you appreciate this public space—it’s truly a wonderful addition.
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In summary, Target’s initiative to establish baby feeding stations is a commendable step in supporting new mothers. With accessible facilities that ensure comfort and convenience, parents can breathe a little easier during their shopping trips.