Updated: March 29, 2017
Originally Published: March 23, 2017
Target, the go-to spot where we can indulge in everything from wine to workout gear in a single visit, is gearing up for a significant transformation. If you thought your affection for Target couldn’t grow any stronger, think again!
Earlier this month, Target’s CEO, Michael Andrews, addressed a group of retail executives and unveiled plans to renovate 500 of their stores, describing the initiative as “the most ambitious redesign in the company’s history.” With about 300 million shoppers frequenting Target each week, the retail powerhouse aims to enhance the shopping experience to better cater to their diverse customer base.
New Features to Enhance Your Shopping Experience
One of the standout features of the redesign will be an additional entrance dedicated to online order pickups. According to sources, this new entrance will not only streamline the process for busy shoppers but will also include dedicated areas for groceries and a wine and beer section. Picture this: a hectic mom can dash in, grab her favorite Chardonnay, and snag some orange juice before heading to a self-checkout lane. And if you’re navigating a car full of restless kids, you’ll have the option to place your order online and have a Target team member bring it right to you, thanks to designated parking spots near the new entrance.
While I appreciate the practicality of this setup, I personally find joy in wandering the spacious aisles and chatting with cashiers. The beauty of this redesign, however, is that it will accommodate both styles of shopping. If you’re in a rush, you’ll be able to make your purchase directly from a Target employee on the floor—similar to the service experience at an Apple store.
A Contemporary Aesthetic
On the design front, Target is opting for a more contemporary aesthetic, incorporating wood paneling and concrete floors. Expect upgraded aisles featuring circular and curved displays. As Michael Andrews put it, “Expect lots of flexibility, open sight lines, and discovery moments throughout the store.” The initial rollout will include 40 stores opening in October, allowing customers to provide feedback on what they love and what they’d like to see improved before wider implementation.
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In summary, Target’s upcoming store redesign promises to enhance the shopping experience significantly. With added conveniences and an updated aesthetic, shoppers can look forward to a more modern and functional environment.