Being in love often means stepping out of your comfort zone for the one you cherish, even if that means entering a store like Sephora. Relationships thrive on mutual support, where each partner values the other’s interests—no matter how unexciting they may seem (yes, we’re looking at you, Fantasy Football). Unfortunately, some men still fear that showing affection or participating in their partner’s hobbies might undermine their masculinity in front of their friends. Thankfully, one boyfriend’s viral tweet is challenging this outdated notion.
Twitter user JakeH shared a candid photo of himself accompanying his girlfriend to Sephora, along with his reflections on the experience. He emphasizes that men need to set aside their egos and prioritize the happiness of their loved ones. With over 91,000 retweets and 177,000 likes, his message is resonating widely.
Many boyfriends and husbands would rather avoid Sephora altogether, worried about being judged by other men for standing too close to the lipsticks. Yet, Jake not only visited the store with his girlfriend but also volunteered as her makeup swatching model. “Today, my girlfriend and I went into Sephora. I gave the classic sigh and said in a monotone voice, ‘Whatever you want, babe,’” he writes. “After a few minutes of browsing, she wanted to compare makeup shades, with her sun-kissed skin and me being as pale as a ghost. I let her use my hand for comparison—just helping out my best friend.”
Letting your partner apply makeup on your hand while calling her your best friend is truly a hallmark of relationship goals. However, it’s his insightful reflections on the experience, particularly after being teased by another man, that make his tweet exceptional.
“As we were leaving, a guy with his girlfriend joked, ‘That’s why I stand in the corner, bro, hahaha.’ It made me wonder why it’s so tough for men to escape the ‘bro’ stigma these days. Think about the embarrassing things we do, like snoring or guilting her into watching yet another game of Madden. They tolerate all our quirks simply because we’re their favorite human.” Jake’s message encapsulates the essence of true love: being there for your partner, engaging in what they love because you care for them deeply. And as for the guy who laughed? Well, he’s probably still single.
His tweet expresses what many men overlook. If you genuinely love someone, their happiness should be your priority. Jake’s words serve as a heartfelt love letter to his girlfriend, while also offering valuable advice to other men who worry about their reputations. “Forget what anyone else thinks. That’s your woman; she’d go the extra mile for you. Let her compare makeup on your hand, carry her purse, or even buy her tampons. Do it all, no matter how silly or ‘un-bro’ it feels. That’s your best friend, your partner. Who cares what others think?”
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In summary, true love is about prioritizing your partner’s happiness, engaging in their interests, and disregarding societal judgments. Jake’s viral tweet inspires men to embrace vulnerability and support their loved ones wholeheartedly.